Boise Content Marketing & SEO
Blogging, PR and More.
Text, Audio and Video.
Affordable for Ongoing Work.
SEO Outreach Strategy.
Content Marketing & SEO Services
The number of channels you can use to reach your audience can become overwhelming. That’s why we always offer a free, 1-hour, 1-on-1 consultation to help you identify a strategy that makes sense for your business goals and budget.
✔ Grow your brand.
✔ Rank higher online.
✔ Reach new customers.
✔ Increase repeat purchases.
Content Marketing Portfolio
Blogging & Lead Magnets
Your website’s sales pages will rarely rank on Google unless a lot of people are already searching specifically for your products. This is why blog posts are so vital. While blogging, you can answer questions related to your industry that are of interest to customers.
Every blog post should target a specific keyword that a high volume of potential customers are searching for. In this case, we targeted “mental triggers,” which receives about 720 Google search queries every month.
To establish a blogging strategy, narrow down your focus to just a few topics related to your company’s mission and products.
For Brandes Wellness, a fitness trainer in New York City, we suggested writing posts that would help their customers achieve their ideal body. In this blog post, we targeted the Google search query “are carbs bad for you.” This topic is Googled 4,400 times per month, which suggests that there are enough Internet searchers who may find the webpage for this to be a worthwhile article to write and publish.
Articles written for SEO should include:
- 1,500+ words
- Guiding subheadings (H2 and H3 headers)
- Outbound links to sources
- Internal links to other pages on your website
- A visually engaging layout
- Descriptive, long-tail keywords
Since Colorado Classic Exteriors specializes in installing energy-efficient windows, we targeted a variety of search terms in this article related to keeping a house warm during winter.
One of the best ways to attract leads online is with a lead magnet PDF download. Your PDF can be as short as 1 page or as long as a full-length (3,000+ word) ebook. No matter the length, your lead magnet must deliver real value for the person who downloads it.
We crafted this ebook for Learn2Franchise, a company that helps people find the perfect franchise for their personality, interests, and individual circumstances.
Most businesses should have the following email sequences:
- a welcome sequence to welcome customers to your list
- an onboarding sequence to educate or support new customers
- an abandoned cart sequence to get shoppers to return to a shopping cart
- a re-engagement sequence to bring back customers who haven’t bought in a while
- a regular newsletter to keep your followers updated on news, offers, freebies, and new content from your brand
Need help writing marketing emails? These are just a couple of the emails we wrote for Deliberate Directions.
We’d love to help you take advantage of the exceptional opportunity email marketing offers to engage new buyers and re-engage your existing customers.
Could a podcast help you attract new clients? We produce the Deliberate Leaders Podcast for Deliberate Directions to share the best new ideas in leadership. A podcast like this helps you:
- increase the value of your network
- expand your online audience
- position yourself as an authority
- connect more personally with your followers
- discuss interesting experiences and new ideas
- build backlinks for SEO
PR is much easier than in the past! Hundreds of journalists and bloggers submit requests on Cision’s daily HARO newsletters. The moment these requests go out, there’s a race among PR and SEO specialists to get their clients featured.
Nexus Marketing can respond to bloggers and journalists on your behalf to help you get quoted in prominent blogs, newspapers, and online magazines. Getting quoted carries a substantial reward for your business. Not only do you generate social proof (“featured in…”), but you also collect high domain authority backlinks. These great backlinks will dramatically increase your website traffic.
Urgent project? No problem. Long-term strategy? We can help with that too.
Kick Start Your Marketing Plan Today
Please visit our store to learn more about our content marketing and SEO services. On our store you can purchase individual services that meet your needs.
If you’d like more information, please contact us by phone, schedule a meeting, or email us. If you don’t yet have a marketing plan for your business, we’re pleased to provide guidance and support during your free 1-hour strategy session.