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Business Coaching Website

Deliberate Directions

Deliberate Directions provides coaching, in-person and online trainings, and online resources to help businesses succeed.

Built in: WordPress / Elementor

Nexus came onboard in 2019 when Deliberate Directions had a Wix website receiving 400 visitors per month. Deliberate Directions initially requested that we update the website, so we wrote new content and improved the website’s organization.

Deliberate Directions decided to invest $800/month in their website and SEO. Using this budget, we created and executed a comprehensive SEO strategy.

  • We built a new WordPress website and created landing pages for executive coaching, an advisory board program and 6 other services.
  • We wrote 12+ articles to launch a business blog, and created a guest posting program so that the blog could sustain itself on a limited editing budget.
  • We launched and grew a weekly podcast to 530 YouTube subscribers and 160 hours/month in watch time, with additional traction on iTunes, Google Podcasts, and Spotify.
  • We built SEO backlinks and earned media placements, improving the website’s domain authority from 12 to 29.
  • We optimized the website speed to an “A” ranking on GTMetrix.
  • We ranked the site #1 in Google’s US organic search results for the keywords “best business coach” and “best business coaches”; #2 in the US after Hubspot for “business coaches”; and #6 in the US for “business coach” (after Hubspot, Forbes, Tony Robbins, Small Business Coach, and Brian Tracy). To achieve these ranking on our client’s top priority keywords, we created an article tailored to these keywords.

Today the Deliberate Directions website generates $400/month in revenue from product placements in the form of link insertions and guest posts. The site now averages more than 4,000 visitors per month and consistently attracts new subscribers. Nexus continues to build the Deliberate Directions online footprint on just $900/month.

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