An opt-in lead magnet is a virtual resource that you offer a website visitor in exchange for their name, email address, and possibly phone number. For many businesses, collecting sales leads is one of the primary objectives of a website.
The virtual resource you deliver your new sales lead can be a checklist, online challenge, cheat sheet, coupon, online course, swipe file, resource guide, webinar, or anything else that is valuable to your ideal customer.
If you collect an email address, you can add your new sales lead to your email database. From here, you can send them email campaigns such as a welcome sequence, onboarding sequence, or newsletter.
If you collect a phone number, you can call your sales lead to say hi and inquire about what they’re trying to accomplish. This will help you to build a relationship and evaluate how you can best serve them.