Text Based Logo
Text based logos come in two varieties:
- Lettermarks, also called monograms, are brand initials designed as logos. Examples include HBO, IBM, and NASA.
- Wordmarks, also called logotypes, are words designed as logos. Examples include Visa, Coca-Cola and Google.
Text based logos are simple and easy to remember. They also promote name recognition.
There’s no one look for a feminine logo. Your design will be influenced by the age, culture, and other unique characteristics of the demographic you’re trying to reach.
It’s quite possible there should be more feminine logos in the marketplace. Through buying power and influence, women drive 70-80% of consumer spending in the US.
Vintage and Retro Logos
Vintage and retro logos make a statement that nature, history, or tradition are very important to your organization. Vintage logos are often reminiscent of the distant past, while retro logos harken to a slightly more recent era. If you want to convey that there’s something “old school” about your business, then one of these styles could be perfect for you!
Vintage and retro logos are usually hard-drawn. They often feature textural effects, badges, stamps, borders, ornate detail, and old-fashioned imagery.
A hand-drawn logo suggests that your brand is one-of-a-kind, and that you hand-make your products with personalized care. Hand-drawn logos can often be found on food and wine labels. They also work well for breweries, farms, and companies that specialize in crafts or custom furniture.
Mascot logos work well for children’s brand. They can also be used for brands bars or restaurants that want to convey a fun, light-hearted vibe. Take care with this style, since it can turn off some people who will be inclined to view a mascot as tacky. Done well, however, a mascot can be endearing.
Skeuomorphic logos feature realistic details including textures, highlights and shadows, reflections and refractions. This style was widespread up until 2013, when Apple declared that “flat” design was the future (following a trend established by Microsoft).
Today, skeuomorphic design is occasionally used by apps and eateries. It’s also making a tepid comeback in a subtler form called neumorphism.
Because this style can fall out of fashion quickly, pay attention to what your competitors are doing.
Popular with photographers, artists, life coaches, and personal brands, signature logos suggest an artistic touch or a unique, authentic voice. A signature inherently implies that the product or service you offer is something you’re willing to “put your name on.”
Sometimes used as a supplement to a standard logo, a signature logo can be applied to a particular service, product or series to convey a special quality or limited quantity.